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Fiat Boob-Job Ad Aimed at Male Demographic

Car advertising is always aimed at a key demographic, and the newest spot from Fiat Argentina reinforces its slew of commercials aimed directly at men.  The latest commercial barely even mentions Fiat, the only hint of the automaker is the Fiat Palio that the couple we see is...

• Catrinel Menghia Returns in Three New Fiat 500 Abarth Ads Videos Catrinel Menghia, the lingerie model who starred in the Fiat brand’s sexy Super Bowl ad is back in several new spots for the Italian automaker. Helping promote the new Fiat 500 Abarth performance model, the ad was a clear indication of a change in gears from the automaker,...
• Fiat Anti-Drinking and Driving Commercial is Simple and Effective Drinking and driving kills many people a year, and the marketers at Fiat are reaching out to people with this simple yet effective commercial.  The spot is for the Brazilian market, and shows only a can. At first we can see a cyclist’s reflection in the can, and the...
• Fiat 500L Design Approach Explained by Designers in Video The Fiat 500L design is a big change from its 500 counterpart, and the company has released a string of three videos detailing how the car was designed, and why the car designed.  Robert Giolito, the head of Fiat and Abarth design, tells us about the process involved in creating...
• Fiat, Chrysler CEO Sergio Marchionne Interviewed on 60 Minutes Fiat boss Sergio Marchionne was featured yesterday on CBS’ 60 Minutes discussing his life as the head of both Fiat, Chrysler and how he brought the American brand back to health from the brink of collapse. In the interview, Marchionne addresses the state Chrysler was in...