Hyundai Genesis Coupe “Epic Lap” Superbowl Commercial


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Hyundai is spending some big bucks to kick off 2009 by advertising during the 43rd Superbowl. The commercial will feature a vehicle that Hyundai hopes will transform how people think about the Korean car manufacturer.

Motor Trend magazine was invited along to see the filming of the commercial and they have been kind enough to share their footage with us. Titled “Epic Lap” the video features pro racer Rhys Millen hammering on the Hyundai Genesis Coupe at Road Atlanta. Apparently the shoot required 50 laps of the famous race track at blistering speeds.

Millen, a former rally car racer and current competitor in the Formula D drift series certainly shows off his drifting technique in the rear-drive Genesis Coupe.

If you watch closely you can see that Hyundai employed some high-powered chase cars to keep up with the 310hp V6 Genesis Coupe, including a Porsche Cayenne and a Mitsubishi EVO.

[Source: Motor Trend]


turbocoupe87 says:

Awesome video! I’ve been watching and researching this car for the last few months, it looks like it will be a very nice and affordable sports car. I saw some production pictures of the actual coupe on one of the better Genesis forums that may be of interest to you. They showed some different angles than what was in the video.

Frank @ Race Day Mediia says:

The Genesis is going to give the 370Z a real run for its money in 2009! This car has it all and a price point that cannot be beat!

Caitlin says:

I don’t know about Frank’s comment concerning the 370Z…I mean, I agree price-wise…but the 370Z is eye-poppingly beautiful and has the Datsun heritage to go along with it. But, since I’ve owned a Hyundai Tiburon, which is nothing to boast, it being a sorry excuse for a “sports” coupe, I can say that Hyundai builds quality cars with good looks and dependability. I was very excited to see the commercial though…so much so that I jumped out of my seat to the surpise of those around me. Gotta love the pure approach to wowing the viewer! Can’t wait to test drive that baby and see once and for all if Hyundai can contend in the sports coupe sector…

John says:

Hyundai has a winner …. considering the economy, this will be a winner! Right car, right price.

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