Chris Bangle Quits BMW… and the Auto Industry

Colum Wood
by Colum Wood

Chris Bangle, the man behind the controversial BMW designs over the last several decades has announced he is leaving his post at BMW after 17 years. Bangle became the Director of the BMW Design Group in 1992 and has since become one of the world’s most famous infamous automotive designers.

Under Bangle’s leadership BMW has produced many new designs including the BMW Z3, BMW Z4, BMW X5, BMW Z8, BMW X3, the new BMW 6 Series, the BMW X6 and the BMW 1 Series. Bangle’s design department also developed the designs for the new MINI and the Rolls-Royce Phantom (at least he got one of them right). Bangle will more likely be remembered for the drastic new direction that he took vehicles like the BMW 7 and 5 Series in. He is also responsible for several new 3 Series designs.

Bangle will be replaced by Adrian van Hooydonk, the currently Head of BMW Automobile Design, who Bangle has worked with for the past 17 years.

“Christopher Bangle has had a lasting impact on the identity of BMW Group’s brands. His contribution to the company’s success has been decisive, and together with his teams he has mapped out a clear and aesthetic route into the future,” said Dr Klaus Draeger, BMW AG’s Board Member for Development.

Bangle has announced that he will not only be leaving BMW but the automotive industry in general, to pursue alternate design interests. He has stated, however, that he intends to keep close ties to BMW.

Caption: Adrian van Hooydonk

Bangle describes his replacement at “truly a top professional in our business,” adding that, “I am sure that the many strong design strategies he has helped us create for the BMW Group will continue to develop and evolve.”

Van Hooydonk, 44, was born in the Netherlands, studied at Delft Polytechnic University in Holland and at the Art Center Europ in Vevey, Switzerland, until 1992 when he went to work for BMW. In 2000 he went to California to work at BMW’s Designworks USA offices. He then was promoted to Head of the Brand Design Studio for BMW Automobiles. In his new position he will be responsible for design development for the BMW, Rolls-Royce and MINI brands.

His influence is already obvious on the 6 Series and 7 Series and he was highly involved in the Z9 concept car, the M1 Hommage and the stunning BMW Concept CS.

“I am honoured and extremely excited to take on this new responsibility“, said van Hooydonk. “BMW, MINI and Rolls-Royce produce the best cars and motorcycles in their segment, and I am really looking forward to being able to contribute to the future development of these brands. I have no doubt that there are challenges ahead, but BMW’s depth in engineering and the passion of its talented design team are as strong as ever. Together I am sure we will be able to create some very sophisticated and extremely attractive concepts.”

Official release after the jump:

Munich. Christopher E. Bangle, the BMW Group’s Head of Design, has worked closely with Adrian van Hooydonk in BMW Group design development for nearly 17 years. Now he is handing over his post to van Hooydonk, who is currently Head of BMW Automobile Design. “Christopher Bangle has had a lasting impact on the identity of BMW Group’s brands. His contribution to the company’s success has been decisive, and together with his teams he has mapped out a clear and aesthetic route into the future,” said Dr Klaus Draeger, BMW AG’s Board Member for Development. Dr Draeger went on to explain that the BMW Group was currently “in an excellent position”, thanks to a broad portfolio of automobiles and several new vehicle concepts due for market launch in the coming months and years. The BMW AG Management Board, he added, is looking forward to working with van Hooydonk as Head of BMW Group Design – a man who shares Bangle’s fascination for technology and aesthetics, tradition and innovation. Dr Draeger affirmed that van Hooydonk would be in a position to continue to build on a design philosophy, which extends across the BMW Group’s brands. Bangle’s plan to pursue his own design-related endeavours beyond the auto industry marks the start of a new phase in his life while maintaining strong ties with the BMW Group.

Over the years numerous designs for new vehicles and vehicle concepts have been developed under Christopher Bangle’s leadership. As well as continuing the BMW 3, 5 and 7 Series, he and his teams were responsible for a range of other models, including the BMW Z3, BMW Z4, BMW X5, BMW Z8, BMW X3, the new BMW 6 Series, the BMW X6 and the BMW 1 Series. Other developments under the auspices of Christopher Bangle include the new MINI and Rolls-Royce models and a number of innovative motorcycle concepts. During his tenure, Christopher Bangle was also instrumental in making the company’s consultancy subsidiary, BMW Group DesignworksUSA, what it is today: a global design agency in North America, Munich and Singapore for leading international brands and companies in a wide variety of industries.

Thanks to their outstanding design quality numerous products from all three of the BMW Group’s automobile brands have won a host of renowned awards from around the world. Bangle has always had a special aptitude for working with his teams to strengthen the identities and unmistakable images of the BMW Group’s brands and to inspire design innovations, said Dr Draeger, Board Member for Development. Over the years he has received a dozen patents for his technical applications and design. These, along with the one hundred additional patents awarded to the BMW Group Design under Bangle’s auspices, are a testimony to his creative and innovative power.

Born in the USA, Christopher Bangle, aged 52, has been Head of BMW Group Design Development since October 1992. After studying at the University of Wisconsin and the Art Center College of Design in Pasadena, he began his working life in Rüsselsheim, where he worked for Adam Opel AG. In 1985 he joined FIAT, where he became Director of the FIAT Centro Stile in 1992. Shortly afterwards he left the Italian automaker to come to Munich.

Throughout his career with the BMW Group Bangle’s right-hand man has been Adrian van Hooydonk, who is now set to become his successor. He described van Hooydonk as “truly a top professional in our business,” adding, “I am sure that the many strong design strategies he has helped us create for the BMW Group will continue to develop and evolve.”

Adrian van Hooydonk, aged 44, will take over as Director of BMW Group Design with immediate effect. In his new position he will be responsible for design development for the BMW, Rolls-Royce and MINI brands. Born in the Netherlands, van Hooydonk studied at Delft Polytechnic University in Holland and later at the Art Center Europ in Vevey, Switzerland, until 1992. From there he came to Munich, where he joined BMW as a designer. In the year 2000 he went to California to work for the BMW Group subsidiary Designworks USA. He was Director of the internationally renowned design agency from 2001 to 2004. Then, under Bangle as the BMW Group’s Head of Design, he became Head of the Brand Design Studio for BMW Automobiles.

The BMW 6 Series and 7 Series lines clearly bear the hallmark of van Hooydonk’s design influence, as do the Z9 Concept Car, the BMW Concept CS (unveiled in 2007) and the M1 Hommage Study. In 1997 van Hooydonk created the ACV 30 Show Car for MINI and more recently he and his team have developed the designs for the new BMW 7 Series and Z4 as well as for the Concept Progessive Activity Sedan, which celebrates its premiere at the Geneva Auto Show in early March 2009.

“I am honoured and extremely excited to take on this new responsibility“, says van Hooydonk. “BMW, MINI and Rolls-Royce produce the best cars and motorcycles in their segment, and I am really looking forward to being able to contribute to the future development of these brands.” Speaking of his hopes for the years to come, van Hooydonk added: “I have no doubt that there are challenges ahead, but BMW’s depth in engineering and the passion of its talented design team are as strong as ever. Together I am sure we will be able to create some very sophisticated and extremely attractive concepts.”

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

More by Colum Wood

Comments
Join the conversation
Next