Honda Sells Its 300,000th Hybrid, but is Still Playing Catch-Up

Colum Wood
by Colum Wood

Honda can now proudly boast that it has sold 300,000 hybrid vehicles.

The 300,000 mark may sound like an impressive number but that is not only global sales but cumulative. Toyota Motor Corp. sold 241,405 hybrids in the U.S. alone… last year!

Honda does expect to increase sales significantly over the next few years with the launch of the Insight, which will go on sale in Europe and North America in March. Honda expects to sell 200,000 Insights globally each year, with 100,000 units in North America, 60,000 units in Japan and 30,000 units in Europe.

With an average of 30,000 Civic Hybrids Honda sells in the U.S., that would bring the total U.S. sales to 130,000 hybrid units annually – roughly half of Toyota’s hybrid sales.

Honda intends to increase its hybrid market penetration in 2010 with the launch of a sporty hybrid based on the CR-Z concept.

Full Honda Hybrid worldwide sales after the jump:

Honda Hybrid Sales by Model/Region (as of the end of January 2009)
ModelRegionStart of SalesCumulative
Unit Sales
InsightJapanNov. 19992,340
North AmericaDec. 199914,288
EuropeMar. 2000392
Total17,020
Civic HybridJapanDec. 200122,899
North AmericaMar. 2002191,493
EuropeMay. 200334,757
Asia/OceaniaFeb. 20045,514
ChinaNov. 2007280
OthersMay. 2006306
Total255,249
Accord HybridNorth AmericaDec. 200428,471
Total28,471
Total Unit Sales of Honda Hybrid Models300,740
Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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