VW Builds Barbie Beetle to Celebrate Doll’s 50th Birthday


Real Life Barbie: Heidi Klum poses with VW’s Barbie-themed New Bettle Convertible

Looking like something from the Hot Import Night’s show circuit, Volkswagen rolled out a hot pink New Beetle Convertible to help celebrate Barbie’s 50th birthday.

Made with the help of ABD Racing Werks, Katzkin Leather and FoamMolder, the convertible features a custom white leather interior and white leather roof as well as pink quilted interior details. As for the trunk, it features a motorized vanity with plenty of mirrors and rhinestones. Even the engine bay has been updated with a hot pink engine cover and a pink dipstick.

The car sat just next to the “Pink Carpet” at Barbie’s real-life Malibu Dream House, a 3,500 square foot home in Malibu, where Mattel threw birthday party with plenty of celebrity guests – Heidi Klum included.

GALLERY: Barbie New Beetle Convertible


Official release after the jump:

Volkswagen Helps Barbie Celebrate Fifty Years with a Customized New Beetle convertible, Fully Equipped with Rhinestones, Sparkling Pink Paint and Motorized Vanity in Trunk
HERNDON, VA—Volkswagen of America, Inc. helped Mattel celebrate Barbie doll’s 50th Birthday by transforming a New Beetle convertible into the ultimate Barbie® dream car. The life-size pink Malibu Barbie New Beetle convertible made its debut at Barbie doll’s Malibu Dream House exclusive birthday celebration. Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into the perfect Barbie ride.
“We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie’s landmark birthday,” said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc. “Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today.”
From top to bottom and interior to exterior, Barbie doll’s New Beetle convertible has left no detail unfinished. From the white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests, even the dipstick is painted to resemble her favorite lipstick. The New Beetle convertible is equipped with a motorized vanity in the trunk and plenty of rhinestone accents and vanity mirrors. Over five shades of paint were mixed together to create the perfect pink color for Barbie doll’s car.
The customized pink New Beetle convertible was prominently on display as the pink carpet was rolled out for the Barbie celebration at her real-life Malibu Dream House. Barbie doll’s house is a 3,500-square-foot home in Malibu, CA, decorated by famed “Happy Chic” interior designer Jonathan Adler. The Barbie birthday festivities were complete with 1,800 pairs of Barbie sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests.
Last year, Volkswagen celebrated the 10th anniversary of the introduction of the New Beetle convertible. With its distinct shape, the iconic New Beetle convertible is one of the most recognized models in the world.


strbux says:

Nice article. The only thing missing is the shop that painted the car is out of Riverside , Ca. The shop name is Star Side Design and I am the owner and the person responsible for the color you see. I did all of the spray outs that were approved by Mattel. And I am the one that also sprayed the car. I have pictures of the car on my myspace when it was here and half done. Check them out. Search Starside Design or Doug Starbuck on myspace.

Doug Starbuck
Star Side Design

pamela reed says:

i want this car how much is it?