Cadillac’s entry-level European BLS
Amid all the terrible news coming out of the U.S. auto sector, there are some glimmers of hope… sort of. While General Motors is cutting models and whole brands, it is making a commitment to introduce a new Cadillac model under the CTS. Unfortunately it won’t be the rear-drive 3-Series fighter many would have liked.
Instead Cadillac will build a Lexus ES350 competitor based off of the Epsilon II front and AWD platform. This new model is code named GM 166 and will fit mid-way between the upcoming 2010 Buick LaCrosse and CTS.
Cadillac simply can’t afford to bring a rear-drive sedan with an all-new platform to market and so this move is seen as a way to still target a large percentage of the lower-end luxury segment.
With the STS/DTS replacement also being shelved recently, there may be an absence of larger vehicles in the Cadillac brand and so it is expected that the CTS will grow in size to help suit that need.
It’s obvious that General Motors can’t fund any new projects at the moment but this move seems like a stop-gap measure where a long-term solution is needed. Cadillac continues to ignore the entry level luxury sports sedan category to its own peril.
[Source: Motor Trend]