Nissan Will Be Absent From 2009 SEMA Show

Colum Wood
by Colum Wood

Nissan has confirmed that it will not be attending the 2009 SEMA Show this Fall. What that means is, we aren’t likely to see any drift Cubes, or DUB Cubes or crazy widebody GT-R-powered Cubes.

Which isn’t really a bad thing… although that last one sounds interesting.

Nissan had already announced that it would only attend one major auto show on each continent and the company has now said that it views SEMA as a major show. That being said, we aren’t likely to see a corporate Nissan displays until the LA Auto Show in 2010.

Nissan may be missing out on a huge marketing opportunity here as cars like the Cube are the perfect fit for an event like SEMA. Still, there are certain to be plenty of private companies with Cubes… and as long as GT-Rs draw a crowd you can be sure SEMA will be full of them.

Then again, those private shops may be few and far between as budgets decrease and SEMA floor space only seems to go up in price – even in a recession.

SEMA may just have to start throwing out some deals this year, however, as not only Nissan, but also Mazda has announced that it won’t be looking for a spot on the show floor. Instead, Mazda will donate a few cars for shops to modify and display in their own booths.

[Source: Autoblog]

[Photo Credit: NissanSilvia.org]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • SEMA SEMA on May 08, 2009

    While the comment about the cost of SEMA floor space going up is technically correct, I think it's misleading when you consider that the member price has increased by only $1 per square feet since 1999. Yes, these are tough economic times, but we recognize the importance of providing the industry with a forum (the SEMA Show) where they can conduct business. And the SEMA Show remains the best place to do this. You'll see that this year there are an unprecedented number of unique programs and promotions to help lower costs for all Showgoers. We've negotiated for super-low hotel rates with dozens of hotel in Vegas (rates as low as $59 per night), developed value packages for exhibitors, and are committed to giving the industry the best value for their investment.

  • Robin Robin on Nov 19, 2009

    My cube was at sema representing a couple companies there!

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