Subaru May Bring Hybrid to Market by 2012


Just days after President Obama proposed new legislation that would see fleet fuel-economy standards rise considerably in the U.S., Subaru has said it will explore the possibility of bringing a hybrid to market in order to reduce its fleet average.

Ikuo Mori, the CEO of Subaru’s parent company Fuji Heavy Industries told a group of reporters that the idea was being looked in to and that a vehicle could be brought to market by 2012.

The hybrid model would use a Toyota-sourced gasoline-electric powerplant, as Toyota is the largest shareholder of Fuji.

Mori also said that Subaru is currently working to bring a diesel to market at around the same time. He did not comment on the future of Subaru’s electric vehicles, including the G4e (pictured above), which debuted at the Canadian International Auto Show this past February.

If the proposed legislation in the U.S. is approved it would see fleet standards rise to 35.5, mpg by 2016. Currently automakers are facing an 8 percent increase in fuel-economy standards that would see fleet averages for light-vehicles (cars and trucks) at 27.3 mpg for 2011. Cars would have to achieve a fleet average of 30.2 mpg by that date.

[Source: Bloomberg]

1 Comment

Nate says:

What high school summer intern wrote this? “It’s” in the first paragraph? Is the editorial staff on a staff retreat?

I sincerely hope Subaru remains focused on their core strength: nicely equipped, modestly priced all wheel drive vehicles that cater to folks who drive in the snow & rain. If they lose the backing of that core group, they’ll be just a tiny car company struggling to swim with the big fish.