Chrysler May Reduce Brands to Just Dodge and Jeep

Chrysler, the brand that carries the name of the corporation behind it, may not do so for long. According to a report on, Fiat executives are looking at if they should keep all three Chrysler brands (Chrysler, Dodge and Jeep) and the most likely candidate to get axed is Chrysler itself.

A spokesperson for Chrysler admitted she had also heard the rumors but could not confirm them.

Apparently this isn’t the first time the Chrysler brand has faced the chopping block as executives at the company debated cutting the brand earlier this year.

Over the past several years the Chrysler lineup has been diminished significantly with models like the Crossfire, PT Cruiser, Aspen and Pacifica all being cut.

With the exception of the Chrysler 300 (and possibly the Town & Country, the low volume sibling of the Caravan), there aren’t any Chrysler models that would be missed.

[Source: AdAge]

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