Toyota Finally Axes Solara Convertible

Toyota Finally Axes Solara Convertible

Toyota has finally made the decision to stop producing the Solara Convertible. It’s not likely to be missed.

The Coupe model was discontinued last summer (in case you hadn’t noticed), but Toyota decided to keep up convertible production as there were no other drop-top models in the entire company’s vehicle lineup.

A few months later in December of ’08, Toyota then decided to pause production of the Camry-based vehicle, but retained its spot in the lineup, expecting a resurgence in sales for the summer of ’09. That never happened.

“I think there was some hope that eventually during the spring/summer months the market would bear a need,” said company spokesman Rick Hesterberg to Ward’s Auto. “We kept the tooling, just waiting to see, but that never came to fruition.”

The original Solara first came to market in 2000 and a second-generation of the car began for 2005. In that year Toyota sold almost 50,000 Solara models. Demand dropped to 40,000 in ’06, with 30,000 in ’07 and just over 20,000 in 2008.

The Solara Convertible is just the latest drop top to leave the market and is likely to be missed about as much as the PT Cruiser Convertible and Pontiac G6 Convertible. Other models that will bow out this year are the Pontiac Solstice, Saturn Sky and Honda S2000.

Is the Sebring Convertible next?

[Source: WardsAuto]

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