Turbocharged Ford Fiesta: Marketing Hype or EcoBoost Reality?

Colum Wood
by Colum Wood

Ford recently launched a new website dedicated to the 2011 Fiesta (due out in early 2010) and the option sheet lists a turbocharger kit!

Don’t get too excited, however, as the site is aimed at gauging consumer interest and isn’t necessarily a list of the options Ford will offer. Most likely the automaker just wants to see if auto enthusiasts see the Fiesta as a car they’d be interested in.

Still, there is a strong possibility that a turbocharged engine for the car may actually be in Ford’s future plans. Ford hinted at a turbo-four for the Fiesta at the Shanghai Auto Show and it has been widely speculated that the automaker is working on an EcoBoost four that will deliver V6 power with four-cylinder fuel-economy.

This would of course be necessary to match GM’s upcoming turbocharged 1.4-liter four-cylinder, which will launch in the Chevy Cruze.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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