Report: GM Bringing Chinese Market Buick Regal to North America

Colum Wood
by Colum Wood

General Motors is planning to bring over its Chinese market Buick Regal to North America as either a 2011 or 2012 model. The car is based on the Opel Insignia and is slated to be a more entry-level Buick, costing several thousand dollars less than the LaCrosse, which is priced at $27,085.

Originally, GM had planned to bring over a vehicle based on the Insignia as a Saturn model, but with the sale of Saturn to the Penske Automotive Group, the platform has now fallen to Buick.

Currently the Regal is on sale in China with a choice of two engines, a 164hp 2.4-liter four-cylinder and a 211hp turbocharged 2.0-liter four cylinder.

The Regal is part of a new group of Buicks with edgier styling, much like that found on the 2010 LaCrosse. It is expected to fill a more entry-level position as Buick looks to move the LaCrosse higher up-market to fill the shoes of the Lucerne, which will be eliminated next year.

[Source: Automotive News via LeftLaneNews]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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