Report: 2010 Jaguar XJ Makes U.S. Debut at Pebble Beach, With Pricing

Colum Wood
by Colum Wood

Jaguar’s new XJ flagship made its U.S. debut today during the Pebble Beach Concours d’Elegance, with pricing announced for the first time. Introductory XJ models will start at $72,500 with the high-powered XJL Supersport listing at a substantial $115,00.

All XJ models are powered by a version of Jaguar’s new 5.0-liter direct-injection V8 engine, with the standard XJ putting out 385hp and 380 ft-lbs of torque. Opting for an extended wheelbase model (XJL) will up the base price to $79,500.

XJ Supercharged models, which make 470hp and 424 ft-lbs of torque, will retail for $87,500, with extended wheelbase models just $3,000 more.

As for the top-level XJ Supersport, it starts at $112,000 and adds $3,000 for the extended wheelbase model. Impressively, this model makes 510hp and 461 ft-lbs of torque from a more potent supercharged 5.0 V8, helping it to hit 60 mph in 4.7 seconds.

Acceleration for all models is up significantly over the outgoing model with Supercharged models making 18 percent more power and the base engine making the largest improvement with 28 percent more power. Also helping acceleration is a sophisticated all-aluminum chassis, ensuring that the XJ is at least 300 lbs lighter than competitors from BMW and Mercedes.

And make no mistake, the 2010 Jaguar, currently reserved for the straw-hat type, is now aimed squarely at a wider (and younger) market, a part of a new move by its Indian owner Tata Motors to increase market share and product volumes.

GALLERY: 2010 Jaguar XJ

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • JMichael JMichael on Aug 17, 2009

    Loving the new look since they showeed the first pics. This has to be seen on tarmac to be believed. One of my mates got a glimpse of it about 1 month ago in London...a real heartbreaker :)