Breaking: GM's U.S. Sales Boss Resigns
In the latest chapter of the ongoing sage of corporate restructuring at General Motors, the company’s head of U.S. sales has announced his resignation. Mark La Neve, who became VP of sales and marketing in 2005, has said he will leave on October 15th. La Neve’s position has been in question since industry veteran Bob Lutz was appointed head of marketing when the company emerged from bankruptcy.
“Mark’s going to join another company to pursue an interest outside the auto industry,” said company CEO Fritz Henderson.
La Neve’s departure comes as GM continues to struggle during the worst economic climate in the past several decades. For the first nine months of 2009, GM’s sales have dropped 36 percent.
Henderson commented that the company may look externally for an outside replacement for La Neve.
[Source: Automotive News]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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