Breaking: Honda to Close European Design Studio

Colum Wood
by Colum Wood

Honda apparently doesn’t think much for European designs. The Japanese automaker has just announced that it will close its European design studio, located in Offenbach, near Frankfurt, Germany. This is the latest cost cutting measure by Honda to reduce operational losses.

The R&D center is responsible for design of European Honda models as well as for motorcycles. Some of the more notable designs to come out of the German offices are the Neukom concept, unveiled at the Tokyo Auto Show in 1999 and the OSM (pictured above), which was first shown in 2008.

‘There is no word on where automotive design will be transferred to, although motorcycle design is thought to be moved to Honda’s Italian design studio in Rome.

Honda has said that, for now, the non-design related R&D activities at the offices will continue.

[Source: CarDesignNews]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Jonas Savimbi Jonas Savimbi on Oct 06, 2009

    They haven't closed the R&D activities, but they fired almost everyone there. It looks like Honda is really leaving Europe.