Report: Lexus Wants Your Car for Its SEMA Booth

Colum Wood
by Colum Wood

Unlike the past two years, Lexus will have a more low-key presence at the SEMA Show for 2009. In the past, Toyota’s luxury division had significant outdoor exhibits, centered mostly around the IS and IS-F performance sedans. Last year the automaker distributed four of its IS-F sedans to four different companies (Fox Marketing/Artisan Performance, MotorworldHype, 0-60 Magazine and Import Tuner magazine/TEIN). The year before that Lexus contracted Five Axis to build a very impressive matte-black widebody IS-F (shown above).

With industry cutbacks Lexus isn’t handing out cars any more, but it will have a display. What will they put in the display then? The answer is: your car… if you’re lucky.

If you have a highly modified Lexus that you think is worthy of the SEMA Show, please send photos and a description of the car to lexus.sema@teamone-usa.com . Submissions will be received until October 8th at midnight. Winners will get paid transport (for them and their ride) to the SEMA Show, which runs from Tuesday November 3rd to Friday November 6th in Las Vegas, Nevada.

GALLERY: 2007- 2008 Lexus SEMA Cars

[Source: My.is]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

More by Colum Wood

Comments
Join the conversation
Next