Report: Lotus Considering Return to IndyCar, GT and Le Mans Racing Says New CEO

Colum Wood
by Colum Wood

Along with its announced plans for Formula One next season, British sports car maker Lotus is also looking at expanding its racing efforts to include IndyCar, GT and Le Mans racing. Newly appointed company CEO Dany Bahar made the announcement to employees, stating that Lotus is studying expanding its racing efforts under a new corporate outlook.

Bahar, who comes from working for Red Bull’s Formula 1 team and as the former head of marketing for Ferrari has ambitious plans to return Lotus to its former position as a motorsports leader, using motorsports as a way to brand the company’s road cars, while using technology gained from racing efforts to help improve those very cars and develop new ones.

Lotus has made known plans to field a two car Evora team at next years Nürburgring 24 Hour race but now it appears as though as more long term plan may be coming into place.

No official decision has been made but we expect to see Lotus cars racing in the European and American Le Mans series in the near future.

[Source: AutoCar]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Mike Mike on Oct 21, 2009

    It would be refreshing to see LOTUS in the indy car series...Since the cart glory days the IRL has become very boring....The cars even sound shitty...The new superleague cars sound awsome....U hear that IRL guys....superleague formula cars sound awsome....

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