Report: Mitsubishi Bringing New Global Small Car to North America in 2012

Colum Wood
by Colum Wood

Just last week Mitsubishi announced that it is planning to bring over a smaller Lancer-based crossover to North America and now comes word that the Japanese automaker has yet another new model to debut shortly thereafter. Based on a new global small car platform the car will be smaller than the Colt (shown above), which is currently on sale in both Japan and Europe. Fuel-economy for this new model is important and the engine size could be as large as 1.3-liters or as small as just 1.0-liters. It is not clear if this new model will replace the current Colt (which is in the same class as the Toyota Yaris, Hyundai Accent and Honda Fit) or if it will be more of a mini-car.

This new platform will also spawn an electric car and a plug-in hybrid. Mitsubishi is planning to bring one of the two green options to North America but has not yet decided which one.

Having suffered significantly in the recent recession, Mitsubishi is examining where it stands as a manufacturer and is aiming to grow its business in North America by offering extremely fuel-efficient models.

The company is also examining it’s U.S. dealer network and is looking to cut some loose while signing up others (in prime locations) that were let go by Chrysler and General Motors.

[Source: AutoWeek]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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 2 comments
  • Nick north Nick north on Jan 02, 2010

    any plans for new models to be built in normal illinois plant?

  • STEVE STEVE on Oct 30, 2010

    PLEASE BRING THE COLT HERE (USA) 2DR RALLIART LOADED 6SP MANUAL 180HP NOW THATS A AWSOME CAR MITSUBISHI!!!!!!!! YOUR ON THE RIGHT TRACK SMALL,LIGHT WEIGHT, FULE EFFICIENT CARS BUT DONT LOOSE YOU FUN TO DRIVE FACTOR, AND DON'T DO AWAY WITH YOU TURBO'S 1.3 DOHC TURBO 180HP HOW FUN WOULD THAT BE!!!!!!!! KEEP UP THE GOOD WORK? JUST HURRY UP!

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