Breaking: GM Confirms Cadillac Converj Plug-In Hybrid Will See Production

Colum Wood
by Colum Wood

First unveiled at the 2009 North American International Auto Show in Detroit, the seemingly futuristic Cadillac Converj is now well on its way to production. According to a report in The Detroit News, the Volt-like plug-in hybrid, has been given the green light, but won’t be offered for several more years.

Similar in both look and size to the Cadillac CTS Coupe, the Converj would use a similar plug-in hybrid electric system as found in the upcoming Chevrolet Volt, although presumably with a focus more on power.

By adding an extra PHEV (plug-in hybrid electric vehicle) to the GM lineup, it would allow for lower cost per unit production of the expensive hybrid system parts – like the lithium-ion batteries. Having a Cadillac PHEV model also makes sense as it will be easier for GM to recoup the cost of the expensive hybrid system in a high-dollar premium vehicle.

Cadillac already sells a hybrid version of the Escalade, but a sporty PHEV luxury coupe would certainly help in creating the sort of brand image that GM has been seeking for Cadillac.

[Source: The Detroit News]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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