Report: Chevy Plans to Double European Sales by 2015
Chevrolet has announced major plans to expand not just its product offerings but also its sales totals in Europe over the next five years. The Chevy brand in Europe is planning the introduction of six new models in the near future and believes these new offerings will help it double its current sales totals in the region.
The list of new vehicles includes the Spark city car (above) and Orlando seven-seat MPV (below left), as well as the Cruze compact and Volt (below right) and a new version of the Aveo. All five of these models are also scheduled for the U.S. market in the near future. In addition, Europe will also get a Cruze hatchback.
Currently Chevy has just eight vehicles in Europe and according to Chevy Europe president Wayne Brannon, the market can sustain 12 or 13 different vehicles. (Some of the new Chevy offerings will replace outgoing models). The doubling of sales by 2015 should see Chevrolet selling as many as one million units a year in Europe.
[Source: AutoCar]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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