SEMA 2009: Toyota Tundra Hot Rod Revealed Ahead of SEMA Debut

Ahead of its official debut later today at the 2009 SEMA Show, Toyota has revealed a single photo of its Hot Rod Tundra. Build by Phoenix-based motorcycle shop Sucker Punch Sally’s, the Tundra gets a long list of design cues from the hot rods of the 1950s and ’60s.

The Regular Cab 4×2 gets some matte black paint, red flames and Bonneville moon hubcaps, along with a custom 1950’s Toyota logo on the grille. There’s also a classic cherry bomb exhaust.

The interior gets a long list of custom items like a bench seat, while Fender Guitars was sourced to build custom hand-turned brass control knobs, as well as a polished maple wood cargo deck.

Official release after the jump:

he growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod. Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too. The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and ‘60s hot rod era.

Toyota assisted Phoenix-based project partner Sucker Punch Sally’s by providing a flat black Tundra Regular Cab 4×2 for the hot rod conversion. The exterior received candy red hotrod flames, Bonneville moon hubcaps, a custom 1950’s Toyota logo in the grille, and a custom cherry bomb exhaust.

Sucker Punch Sally’s also went old school inside with the installation of a full custom tuck ‘n’ roll interior. Additional interior modifications include a custom headliner, dash pad, and carpet along with hand-turned brass dashboard controls. The interior is topped off with a custom curly maple wood cargo deck.

Fender Guitars also made significant contributions to the project. Inside, the Tundra Hot Rod features Fender Guitar custom radio knobs and installed in the truck bed is a polished wood floor, using the Fender Custom Shop’s finest flamed maple. Sucker Punch Sally’s also added custom aluminum side panels and railing.

Toyota’s partnerships with Sucker Punch Sally’s and Fender Guitar will allow the Tundra Hot Rod to be seen beyond the 2009 SEMA Show by a wide range of audiences as the truck is scheduled to be displayed at a minimum of 55 various consumer events over the next year.

Toyota Tundra Hot Rod Features

Sucker Punch Sally’s (suckerpunchsallys.com)

* Candy red hotrod flames
* Bonneville baby moon hubcaps
* Cherry bomb exhaust
* Custom 1950’s Toyota logo in grille
* Full custom tuck ‘n’ roll interior
* Custom headliner, dash pad and carpet
* Hand turned brass dashboard controls
* Custom curly maple wood cargo deck
* Custom aluminum side panels and railing

Fender Guitar (fender.com)

* Fender Guitar hand turned brass dashboard controls
* Flamed maple wood flooring in truck bed