SEMA 2009: Trio of Tuned Kia Souls Debut in Vegas

Colum Wood
by Colum Wood

Kia’s big news at the 2009 SEMA Show was the announcement of the brands foray into motorsports, but the track-ready Forte Koup wasn’t the only car on display at the Kia Motors booth. In fact, three more traditional SEMA vehicles were on display. Competing in the youth-oriented box-car segment, the Soul is a hit with younger buyers and so it’s no surprise to see three tricked-out models at SEMA.

The first of the Soul Xpression trio is the Black “Sinister” Soul featuring matte-black paint with blacked out headlights and taillights. Even the rims (20-inchers no less) are black and the car has a meaner look to it thanks to a lowered suspension. Inside, the theme is the same with black seats and some gray detailing. Other highlights include a 1,300-watt 11-speaker audio system.

Next up is the baby-blue Soul built by the folks at Antenna Magazine. Outside the car features highlights like a matte-brown roof and baby blue brake calipers. Inside, the brown and blue theme continues with an ornately decorated cockpit featuring “chocolate” brown leather and actual denim. The car also features a “pop out” display of trendy clothing from brands like Huff and Etnies.

The final car of the group is the Kia Soul Safety Car. Its not overly wild with a special aero kit, black wheels and appropriate “safety” lighting, but it will serve as the safety car in several US Touring Car Championship races, where Kia hopes to build up grassroots support for its motorsports program.

GALLERY: Black “Sinister” Soul

GALLERY: Antenna Denim Kia Soul

GALLERY: Kia Soul Safety Car

Official release after the jump:


Upgraded Forte Sedan and Soul Urban Passenger Vehicle Showcase Numerous Accessory Possibilities

# Kia Motors brings fresh tunes and vehicles to the 2009 SEMA Show

# Concepts build on vehicles’ personalization nature and offer a glimpse of extensive possibilities

LAS VEGAS, November 2, 2009 – Kia Motors America (KMA) returns to the Las Vegas Convention center and brings stylized and enhanced concept vehicles for display at the 2009 SEMA Show. Also returning this year to the KMA booth are DJ-spun tunes by a local artist to help fully showcase the enthusiast-focused White Forte sedan and Black “Sinister” Soul, based on the highly popular compact sedan and urban passenger vehicles launched earlier this year.

“The SEMA Show offers manufacturers the freedom to really push the boundaries of customization, which is exactly what we have done with the White Forte concept and Black Sinister Soul concept,” said Michael Sprague, vice president of marketing, KMA. “These two vehicles expand upon the design evolution of the Kia brand and convey the extensive personalization and customization options we provide for consumers and tuners.”

Black “Sinister” Soul

Based on the emotion-evoking and highly personalized Soul urban passenger vehicle, the Black “Sinister” Soul offers aftermarket enthusiasts an even more aggressive stance than the production version. Lowered and enhanced with 20-inch black rims with machined accents and smoked-out headlamps and tail lamps, the Black “Sinister” Soul presents an impressively menacing profile.

A matte sinister black exterior paint job by Buck Wild Designs with Spectral gray accents and black-out custom trim, the Sinister Soul is like none other on the road. Inside is an all-black color scheme with silver-gray accents on the upper seatbacks, as well as an upgraded sport shifter to complete the look.

Also special to the Sinister Soul is the 11-speaker 1,300-watt sound system, provided by Infinity Audio Systems. For the serious audiophile and enthusiast, Infinity outfitted the Sinister Soul with powerful performance and space-efficient components. The advanced Infinity Kappa Series Class-D full-range 500-watt amplifier drives 125 watts per channel through four channels. Two Reference Series 6-1/2-inch two-way loudspeakers and two Reference Series 6-1/2-inch component systems deliver increased bass output and higher efficiency, along with edge-driven textile dome tweeters for greater power handling and reduced distortion at high output levels.

For those looking to up the bass with low-frequency effects, Infinity employed a pair of 12-inch single voice coil (SVC) subwoofers, driven separately by an 800-watt amplifier. Both subwoofers and both amplifiers are housed in a specially-designed, sealed enclosure with a surprisingly compact footprint. The subwoofer enclosure has been designed to fit into the rear of the Soul hatch area and can be easily removed if the extra transportation or storage space is needed.

White Forte Sedan

Joining the black Sinister Soul this year at SEMA is a sleek, modified concept of the Forte sedan. Sporting 18-inch 5Zigen wheels, a custom catback exhaust and a lowered stance, this new Forte concept offers a decidedly spunkier profile aimed directly at the tuner crowd. The concept version also benefits from a Kia-designed accessory body kit and rear spoiler, as well as a custom paint job with blacked-out roof and side mirrors.

The upgraded interior with gunmetal accents and a carbon fiber sport shifter also improve upon the already technologically-focused interior of the production Forte. For the enthusiast and audiophile, Infinity Sound Systems outfitted the White Forte concept with a nine-speaker, 360-watt sound system with a subwoofer built into a custom enclosure on the right side of the trunk.

Kia Motors Product Line

Kia Motors America offers a dynamic and diverse product line to meet the needs of all lifestyles. The vehicle line features the stylish and all-new Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego and value-packed Sportage SUVs, while the all-new 2011 Sorento CUV arrives in showrooms in January 2010.

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