Detroit Preview: Chrysler to Show Lancia-Based Car at Detroit Auto Show

Colum Wood
by Colum Wood

***See AutoGuide’s LIVE 2010 Detroit Auto Show Coverage Here***

Contrary to previous reports that Chrysler will not present any new models at the Detroit Auto Show in just a few weeks, there is now word that the struggling U.S. automaker will show a new car based on a Lancia platform. The Lancia badge is a sub-brand under Fiat, which now runs Chrysler.

There is no word on what sort of a vehicle it will be, but Fiat is eager to help Chrysler where it needs help most – in the small and mid-size car market. This new model would be the first idea of how Fiat intends to integrate its European designs into the North American marketplace.

Previous reports have suggested the first new Lancia-based Chrysler model would be a premium hatchback, something along the lines of the Delta (above).

Fiat’s larger plan for Chrysler will have it closely integrated with Lancia, the two brands sharing platforms. Fiat has said Chrysler will revamp or replace all of its models over the next few years, adding four new Fiat based products by the end of 2010.

AutoGuide’s live coverage of the 2010 Detroit Auto Show starts January 11th.

GALLERY: Lancia Delta

[Source: Bloomberg]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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