Detroit Preview: New Toyota Dedicated Hybrid Concept to Debut in Detroit

Colum Wood
by Colum Wood

***See AutoGuide’s LIVE 2010 Detroit Auto Show Coverage Here***

Toyota will debut an all-new hybrid concept vehicle at the North American International Auto Show in Detroit in just a few weeks. This new concept will be a dedicated hybrid model, meaning that like the Prius, it will only be offered as a hybrid. Toyota has said that it will offer hybrid versions of all of its models by 2010, but it is also working to increase its lineup of dedicated hybrids as they help to promote a strong “green” identity” as a brand.

There are several rumors as to what this new model would be. The color and flat-nose front seem to indicate it may be a version of the iQ (which Toyota showed as a Scion model at last year’s New York Auto Show). There is also a strong possibility that this could be the long-awaited Prius Coupe.

We’ll be sure to bring you details as we get them, with full coverage of the Detroit Auto Show starting January 11th.

GALLERY: Toyota Dedicated Hybrid Concept

Official release after the jump:


Toyota to Debut Dedicated Hybrid Concept at 2010 North American International Auto Show
2010 NAIAS Hybrid Concept 001
TORRANCE, Calif., December 14, 2009 – – Toyota Motor Sales, USA, Inc. will stage the world debut of a new dedicated hybrid concept vehicle during the 2010 North American International Auto Show in Detroit.

The vehicle will be revealed during a news conference held on Monday, January 11th in the Riverview Ballroom at COBO Hall. News conference schedules are being finalized and exact timing will be revealed in the coming weeks.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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