LA 2009: Lexus Continues to Gauge Interest in a Premium Hatchback for the U.S.
Lexus continues to probe the U.S. market to see if it is ready and willing to accept a premium hatchback model. At the LA Auto Show, Toyota’s luxury division is displaying the LF-Ch hybrid hatchback concept that the company first introduced at the Frankfurt Auto Show. Lexus has confirmed the model will inspire a production model but company representatives initially insisted it would only be offered in Europe. Now execs in the U.S. are openly commenting that if there is interest, the car could see dealerships by as early as 2012. Lexus has already confirmed that the car will see production in Europe in 2011.
While the LF-Ch concept is a hybrid, recent reports suggest the production model might not be. However, Lexus has applied for a patent on the name CT200h – which certainly sounds like a hybrid to us.
In production form the LF-Ch would compete against vehicles like the BMW 1 Series, Audi A3 and Volvo C30.
GALLERY: Lexus LF-Ch Debut in LA
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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Well, it's not quite the Lexus LF-A. Cool launch video of it on the bottom of this Lexus page.