Report: Audi A7 Destined for the U.S. as an A8 Alternative

Colum Wood
by Colum Wood

Audi of America’s top man, Johan de Nysschen has confirmed that the upcoming Audi A7 will go on sale in North America. Many had already assumed as much, but until now Audi hadn’t even officially stated that the car existed. And with the A5 Sportback not destined for U.S. shores, the future of the A7 for North America was less than certain.

In an interview with de Nysschen, the folks at Autoblog have ascertained Audi’s plan for the car, which was first shown in concept form (as the Sportback Concept, shown above) at the Detroit Auto Show in 2009. The A7 will be a top-tier premium vehicle from Audi, priced just below the A8 but competing very much in the same space. The idea here is that Audi will now have the A8 for the more traditional buyers in the segment, which it believes will account for roughly 5,000 units sold each year, while the A7 will cater to younger buyers that might not have purchased a top-dollar Audi in the past. Sales of the A7 are expected to be around 7,000 to 8,00 units, says de Nysschen. In terms of pricing, the A8 is expected to retail for a higher dollar amount in 2011, meaning a middle-of-the-road A7 should cost roughly $82,000.

Audi’s plan with the two cars is to more than double the brand’s presence in the top level of the market by doubling the number of vehicles available to consumers.

The Audi boss also said that the Sportback concept will serve as a, “very reliable indicator” of what the A7 will look like.

As for an S8 model, de Nysschen said that while nothing has been confirmed it’s “safe to assume, ” considering Audi always does a high performance version of its cars.

[Source: Autoblog]

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