Report: Renault Considering Return to North America

Colum Wood
by Colum Wood

Renault may be planning a return to North America, a market that it has been absent from since 1987. The news comes from a report in the Wall Street Journal, where Renault’s entry-level vehicle boss, Gerard Detourbet, admitted to the possible re-introduction of the French brand; a move that hinges on the success of the Duster SUV (above).

The Duster, which is being manufactured by Renault under the sub-brand of Dacia, will eventually also be sold as a Renault-badged vehicle. If it is successful in markets like South America and Eastern Europe it may just make its way to North America. The likelihood of Renault bringing over just one vehicle hardly makes sense and so Detourbet suggests the brand could launch with a small collection of vehicles.

Perhaps this move could bring about the introduction of two of the French automakers best-known vehicles, the Clio and the Megane, including the hot-hatch Megane RS, (pictured below).

GALLERY:Renault Megane RS

[Source: WallStreetJournal via Autoblog]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Phil Wyrick Phil Wyrick on Dec 27, 2009

    Last year my wife and daughter took a vacation to Ireland (county Kerry) and rented from Hertz. They were prompt in giving us a beautiful gold 4-dr Sedan. When I walked around to enter the the back I saw the familiar renault name but in the Irish rain I couldnt maake out the make. I was very impressed - as tou may know about driving around the ring of kerry is pretty demanding and it was like the car was smiling and saying "OK grandpa, now where do you want me to take you"! Well, I was so pleased I was dying to tell someone, so now my wife gave me this computer and one of the first things was to search anything about "Renault"! Thank you for the oppertunity!