Chicago Preview: Kia Ray Plug-In Hybrid Concept Teased Ahead of Debut

Colum Wood
by Colum Wood

Kia has just released a single teaser image of a new plug-in hybrid concept called the Ray. Set to debut at the Chicago Auto Show next month, little is known about the new vehicle other than that it was created by the team at the Kia Design Center America. It appears to feature a solar panel roof and has a bit of a Honda CR-Z flare to it with a chopped-off back end.

Kia parent company Hyundai has been showing its Blue-Will hybrid concept at several auto shows recently and so we expect the Kia Ray to be similar in many ways. The Blue-Will is powered by a 152-hp 1.6-liter direct-injection 4-cylinder engine and a 100kW electric motor and uses a lithium-polymer battery pack to achieve 50-55 mpg in standard hybrid mode, or as much as 106 mpg in plug-in hybrid mode.

Hyundai has said the Blue-Will could see production as a Prius competitor and so we have to think Kia has similar plans. Hyundai has also said it will deliver a hybrid version of the new Sonata later this year.

We’ll be sure to bring you more on the Kia Ray PHEV concept with live coverage of the Chicago Auto Show starting February 11th.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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