Dealers Report Spike in Interest for GMC Canyon After Republican Senator-Elect Scott Brown Clinches Victory

Colum Wood
by Colum Wood

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Republicans everywhere rejoiced last week when Massachusetts senator-elect Scott Brown won an election to fill Ted Kennedy’s seat. Now not only is he on his way to Washington to quash the Obama Administration’s health care bill, but he’s helping out the U.S. auto industry in the process.

Brown campaigned for the seat from the seat… of his 2005 GMC Canyon pickup truck. “I love this old truck. It’s brought me closer to the people of this state,’’ said Brown in one of his campaign ads. The truck, which features as prominently as Brown himself in the adds, has 200,000 miles on the odometer and Brown says he’ll drive it all the way to Washington.

GMC has never been much of a player in the compact truck market, but the cameo appearance in Brown’s adds has caught the attention of more than a few folks – at least in Massachusetts. According to Al Cerrone, the owner of a local GMC dealership, “We’ve gotten eight to 12 phone calls from people asking, ‘Do you sell trucks like that?’ It prompted inquiries, and when you’ve got inquiries, you’ve always got sales.’’

It might not be much, but GM dealerships in Massachusetts can use all the good news they can get these days with almost half of the state’s 98 dealerships slated to close.

As for Bezema Buick GMC Truck Corp. in Norwood, which sold Brown his truck back in 2005, they are planning on offering a look-a-like GMC Canyon with 70,000 miles, which will be prominently displayed out front.


Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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