Detroit 2010: Lotus Evora, Morgan AeroMax Share Booth Space in Detroit

Colum Wood
by Colum Wood

On display at the Detroit Auto Show, Lotus showed its new flagship sports car, the Evora, alongside another rare British auto, the Morgan AeroMax. The AeroMax sports a BMW sourced 4.8-liter V8 engine and can accelerate to 60 mph in 4.5 seconds. It retails for a whopping $180,000.

As for the Evora, it’s Lotus’ all-new 2+2 sports car, aimed at delivering the same Lotus driving experience with added functionality. Powered by a 3.5-liter V6 engine with 276-hp, it can hit 60 mph in 4.9 seconds and gets over 30 miles per gallon on the highway.

Options include items like a $1,990 Premium Package that includes a more extensive leather interior and lets the owner choose the leather color. There’s also a Sport Package for $1,275 that includes a new diffuser, titanium exhaust tips, black brake calipers and cross-drilled rotors as well as a Sports Mode with more aggressive throttle response, a higher RPM limit and a more limited level of interference by the traction and stability control programs. For $2,995, there’s a technology package with an upgraded audio system, a 7-inch LCD screen with navigation, all the iPod and USB connectivity you could want, as well as reverse parking sensors and steering wheel mounted cruise control. And for $1,500 owners can opt for a close ratio six-speed manual transmission.

Currently on-sale in Europe, the Evora is set to hit dealerships later this year in the U.S., with a base price of $73,500.

In addition to the new Evora, Lotus had on display a new Exige S 260 model in a stunning red paint scheme, as well as an Elise with an equally impressive red Alcantara interior. The Exige S 260 is pwered by a supercharged 1.8-liter engine and makes 257-hp and 174 ft-lbs of torque. It weighs just 2,020 lbs. thanks to a carbon fiber front splitter, rear spoiler, roof, engine cover, side air intake ducts, sill covers and even the top of the dash. The weight savings is also due to the use of several other lighter parts including a lightweight “motorsports” battery, lighter 12-spoke forged alloy wheels, a revised rear engine subframe, a lightweight flywheel, alloy piping for the supercharger and intercooler and a composite panel that replaces the rear window. Exige 260 models retail for $74,995.

GALLERY: Lotus Evora, Exige S 260, Elise and Morgan AeroMax

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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