Dodge Challenger Gets Muscular New Performance Appearance Package

Colum Wood
by Colum Wood

***See AutoGuide’s LIVE 2010 Detroit Auto Show Coverage Here***

Dodge doesn’t have much in the way of new models for 2010, but a new Performance Appearance Package gives the Challenger an even more aggressive look and is sure to be a box checked on the order form of many Mopar fans. Priced at $1,995 for the interior package, it includes a new paint-matched hood with a raised hood scoop, a rear “Go-Wing” spoiler and a strobe stripe graphics kit.

An interior kit is also offered, with a Mopar-branded T-handle shifter, a metallic pedal kit (automatic only), custom door-sill guards, new floor mats and even a car cover. Pricing is set at $945 for the automatic transmission and $780 for the manual.

The kit is available as a factory option and can be had on SE and R/T models in any of the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

GALLERY: Dodge Challenger Performance Appearance Package

Official release after the jump:

Dodge Introduces Performance Appearance Package for Challenger

Mopar Gives Challenger the Scoop, Further Enhances Look of Brand’s Iconic Muscle Car

Auburn Hills, Mich., Jan 4, 2010 – Mopar is giving Dodge Challenger even more of a muscular appearance.

“Our mission at Mopar is to add value to all of our brands,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Our ‘Moparized’ Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep, Dodge Car and Ram Truck vehicles.”

Mopar’s new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. “Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”

The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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