Geneva Preview: Volkswagen to Launch R Performance Division

Colum Wood
by Colum Wood

Volkswagen will launch an “R GmbH” performance division at the Geneva Auto Show in March, dedicated to producing sporty accessory lines and high-performance models of existing cars. In Europe, VW already offers a Scirocco R and has just introduced the Golf R with 265-hp, 4MOTION all-wheel drive and a long list of upgrades.

An unnamed VW executive told Inside Line that VW aims to make this its equivalent to BMW’s M and Mercedes’ AMG.

It is expected that the new R performance division will also encompass VW’s R-Line performance accessories.

Volkswagen has yet to officially confirm reports, but it’s likely that the new Golf R will be offered in North America, possibly under the GTI-R badge.

We’ll bring you more details of the launch of the new R division with live coverage from the Geneva Auto Show starting March 1st.

Click here for AutoGuide’s live 2010 Geneva Auto Show coverage starting Monday, March 1st.

[Source: InsideLine]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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