Honda New Small Concept Targets Emerging Markets, Headed to Production in 2011

Colum Wood
by Colum Wood

If there’s one lesson the global economic crisis taught automakers, its that the need to diversify their products and not focus too much on the high return-on-investment established markets. Now there’s plenty of talk about building low-cost cars for places like China, India and Brazil.

In a bid to grow with these emerging auto markets, Honda has just introduced the Honda New Small Concept at the Auto Expo show in New Delhi, India. With seating for five an a futuristic design, a production version of the concept is already on the way and will hit the market in 2011.

Honda says the new small-car will be, “beyond the expectations of customers in rapidly growing markets and offer it at an affordable price.”

It is set to go on sale in India and Thailand, with sales likely expanding to other emerging markets after that.

GALLERY: Honda New Small Concept

Official release after the jump:

Honda to Exhibit the Honda New Small Concept at Auto Expo 2010 in New Delhi

January 5, 2010 — Honda Siel Cars India Ltd. (HSCI), a leading manufacturer of premium cars in India, today unveiled the world premiere of the Honda New Small Concept, a concept model for a new small-sized vehicle, at the Auto Expo 2010 in New Delhi. HSCI also announced plans to begin sales of a new model in 2011 based on this concept model.

For the Honda New Small Concept, a wide platform with a stable center of gravity was adopted to create a highly efficient compact size with seating for five people. With the “Efficient Energetic Exterior” design, the dynamic design of the Honda New Small Concept with front forward fenders highlight the presence of the vehicle.

Honda is planning to introduce a new model based on the Honda New Small Concept in 2011, in India and also in Thailand.

Honda will strive to provide a new small-sized vehicle that is beyond the expectations of customers in rapidly growing markets and offer it at an affordable price by leveraging Honda’s global parts sourcing network.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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