Cadillac has decided to cut the price of the CTS SportWagon as it currently sits too close to the brand’s new SRX crossover. Cadillac didn’t see the two as competitors (how could they not?) but apparently consumers did. And with the SRX already a more “normal” platform in the market, selling a much pricier wagon made an already difficult task for dealerships next to impossible.
With the SRX priced from $34,155 and a loaded AWD model close to the $50,000 mark, the SportWagon was situated at $40,485 to start. Caddy now lists an entry-level 3.0-liter V6 rear-wheel drive SportWagon at $39,150, down from $40,485. A larger difference can be seen at the top where a 3.6-liter V6 AWD model with all the goodies now retails for $51,390, down $3,055 from $54,445.
The difference between the two models, considering the shared engines and focus on cargo capacity is certainly confusion consumers, however, closer inspection will show a noticably higher level of trim in the CTS wagon.