Report: Cadillac Converj Headed for Production Says Lutz

Colum Wood
by Colum Wood

Cadillac reps won’t say as much, but General Motors Vice Chairman and product boss Bob Lutz has said that the Cadillac Converj will see production. Similar in many ways to the Cadillac CTS Coupe, the Converj gets more futuristic styling and is powered by a similar drivetrain to the Chevy Volt.

According to a report by InsideLine, however, Cadillac spokesman David Caldwell said no production plans have yet been made. “It’s a concept we’re excited about and is under consideration,” he said. “Nothing has been changed in terms of the way we’re working on that project. It’s still in the same realm. It’s not as if the status of that project has reached a different level.”

Cadillac and GM as a whole will have to think long and hard about its strategy for Voltec powered vehicles, although offering the expensive engines in premium priced Cadillac models would make absorbing the cost easier. It is possible, as Lutz seems to indicate, that the Voltec strategy is already decided upon, with the Converj just the first of two Cadillac concepts to feature a version of the Volt’s high-tech electric engine setup.

Most recently Cadillac unveiled the XTS Platinum Concept, which uses a 3.6-liter direct-injection V6 and an electric motor to make 350-hp. It’s possible that a similar powerplant could be used for a production version of the Converj.

If what Lutz is to be believed (remember he erroneously said the G8 would stick around as a Chevy) the Converj wouldn’t arrive for at least two years, with the Volt still not due out until the end of this year.

[Source: InsideLine]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Jose Jose on Nov 30, 2010

    come on! it should come out sooner than the xts... the ats coupe looks nicer than the other cts coupe.... the back of that car is weird... to me me it looks like a hatchback..