Report: New Scion Model Headed for New York Auto Show

Colum Wood
by Colum Wood

With its product offerings growing stale, Toyota’s youth-oriented Scion brand will introduce an all-new model at the New York Auto Show this spring. With Detroit’s auto show just around the corner, the New York show in late March/early April seems distant, especially with the Geneva Show seperating the two, but the debut is all part of Toyota’s plan to introduce 10 new or significantly refreshed products in 2010.

The Scion brand hasn’t had a new model since the second generation xB launched in 2008 and with the brand’s focus squarely set on being fresh and new, its product offerings as of late have been anything but. There are no details on what the new model will be, but last year at the New York Auto Show Scion did display the iQ concept (above). Based on the Toyota iQ city car sold overseas, it has been modified signifciantly but uses the factory 1.3-liter 4-cylinder engine with 99-hp.

A replacement for the aging tC is also a strong possibility, as the flagship vehicle for the brand and competitor to cars like the Civic Coupe, is desperately in need of replacing.

In addition, the this Scion model, Toyota says it will deliver a significantly revised version of one of its models (vague, we know) at the Chicago Auto Show, while an all new dedicated hybrid concept is set for the Detroit Auto Show in just a few days time.

[Source: USA Today]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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