Subaru Announces Record Year With 15 Percent Spike in Sales

Colum Wood
by Colum Wood

In a year where most automakers saw staggering sales losses that pushed many to the brink of bankruptcy, and some over it, Subaru is one of a handful of companies sad to ring in the New Year and see 2009 fade into history.

With an onslaught of new products designed at a wider segment of the market, Subaru managed to move 216,652 units in 2009, up a solid 15 percent from last year and topping the company’s previous best year (2006), where it sold 200,703 vehicles.

With continual good news almost ever month in 2009, Subaru ended the year on a high note with December sales up 33 percent to 23,074 units, as compared to last year.

“We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place. Along with our vision and their belief in the Subaru brand, they helped make that vision a reality,” said Tom Doll, EVP and COO of Subaru of America.

“Subaru is well-positioned to continue its success into 2010,” said sales VP Tim Colbeck. “We have the right products, marketing and dealer network providing us with a strong foundation for future growth.”

Official release after the jump:

Subaru of America Announces Record Breaking Sales Year
— Best December Ever Closes Record 2009 in Style —

CHERRY HILL, N.J., Jan. 5 /PRNewswire/ — Subaru of America, Inc. today announced a record breaking sales year as the company sold 216,652 units in 2009, an increase of 15-percent. This breaks the previous sales record of 200,703 units sold in 2006. The also marks a record sales month for December 2009 as the company sold 23,074 units – an increase of 33-percent – versus 17,287 units sold in December 2008.

“December represented another record month for Subaru, capping off the best year in the history of the company, in both sales and market share,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “I also believe Subaru is well-positioned to continue its success into 2010. We have the right products, marketing and dealer network providing us with a strong foundation for future growth.”

Dec-09 Dec-08 % chg YTD Dec-09 YTD Dec-08 % chg
Legacy 3,620 1,824 98% 30,974 22,605 37%
Outback 8,376 4,067 106% 55,356 44,271 25%
Impreza 3,647 4,192 -13% 46,611 49,098 -5%
Forester 7,223 6,499 11% 77,781 60,748 28%
Tribeca 208 705 -70% 5,930 10,975 -46%
Total** 23,074 17,287 33% 216,652 187,699 15%

**2008 total does not include 2 Baja sales in 2008

“We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place,” said Thomas J. Doll, EVP and COO of Subaru of America, Inc. “Along with our vision and their belief in the Subaru brand, they helped make that vision a reality,” Doll continued.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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