Tokyo Auto Salon 2010: Carlsson Impresses With a Stable of Modified Benzes

Jason Siu
by Jason Siu

As much as the Japanese love modifying and tuning their cars, enthusiasts in the land of the rising sun love to get their hands on a fine German luxury car. While names like Brabus might be known best in Germany, Benz-tuner Carlsson has a huge following in Japan, thanks in part to its smart marketing efforts – like always displaying at the Tokyo Auto Salon.

Always a show staple, Carlsson was dressed to impress at TAS 2010 with an impressive corral of vehicles ranging from a modified Mercedes McLaren SLR 722, to a pair of modified and personalized Smart Cars.

In addition to these, the German tuner also has on display one of its newest packages for the 2010 Mercedes-Benz E-Class, including a complete aero kit, exhaust system, lowering kit for the suspension and interior accessories.

GALLERY: Carlsson at the 2010 Tokyo Auto Salon

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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