Tokyo Auto Salon 2010: DAMD If There's Another Modified Prius at TAS

Jason Siu
by Jason Siu

Damned if we report another body kit manufacturer but DAMD’s Styling Effect is highly worth mentioning. (Groan… we know). DAMD showed off a selection of its latest products at the Tokyo Auto Salon, with two new aero kits for Subaru products as well as one for, you guessed it, the Toyota Prius.

As the most popular car sold in Japan last year, the car’s style and hybrid efficiency have made it popular and now owners are looking to personalize their car to hel it stand out from the thousands of others on the street.

DAMD decided to take its Prius in a “VIP” luxury direction, slamming it low with glossy black paint and wheels. There’s also a beautiful custom tan leather interior.

As for the Subarus, we’re not huge fans of the “Oreo” themed WRX STI, but the new Legacy kit looks to be a perfect fit, especially for the North American market.

GALLERY: DAMD Modified Prius, WRX STI and Legacy

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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