Tokyo Auto Salon 2010: Nissan Displays Funky MPVs From Autech Factory Custom

Jason Siu
by Jason Siu

As if the Nissan booth at the Tokyo Auto Salon wasn’t action packed enough with its NISMO offerings, Autech Factory Custom was present with its “Rider” series of vehicle enhancements.

Offsetting the high-horsepower and high-dollar NISMO offers, the Autech cars are more about personalization than power and are aimed at entry-level buyers.

On display in the Autech section are the Serena Rider, Note Rider and Cube Rider. All three vehicles come dressed in pristine white with styling accessories, chrome accents and various in car electronics goods. There’s no denying that these boxy MPVs play a major role in the Japanese tuning car culture.

GALLERY: Nissan Autech Factory Cars

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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