Tokyo Auto Salon 2010: Wald International Stays Luxurious, Goes Euro

Jason Siu
by Jason Siu

Over the years Wald International has solidified itself as one of the premiere tuners of luxury vehicles in Japan. Recently the company has expanded its line of styling products to include European vehicles, most noticeably those from Mercedes-Benz and BMW. A trio of Lexus vehicles, a Nissan GT-R, a pair of Mercedes and a BMW 5-Series made for one of the more prominent booths at the 2010 Tokyo Auto Salon.

Known for more outlandish designs, WALD has had success in North America with Mercedes products, due to the more urban style of the parts, which are also high quality and significantly less expensive than parts from German competitors.

We’re used to seeing WALD parts on luxury sedans like the 5 Series and Lexus LS, but we were really taken aback by the wild kit WALD offers for the Lexus RX crossover.

GALLERY: WALD International at the Tokyo Auto Salon

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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