Report: Ford Planning Focus-Based Mercury Model

Colum Wood
by Colum Wood

Ford is looking to inject some lift into the middling Mercury brand with a new compact car, based on the Ford Focus. While it’s not clear if the model will be a version of the Focus, after all, Ford is planning a total of 10 Focus-based models for the U.S., it is the most likely.

“Certainly, one [variant] will be a Mercury,” said Lincoln-Mercury spokesman Mark Schirmer. “It’ll give us something to put into showrooms, and help energize the Mercury brand.”

Ford recently showed two of the 10 models at the Detroit Auto Show, with the Focus hatchback and sedan. A Focus-based Grand C-Max MPV is also expected later this year.

According to Automobile Magazine, the car is likely to be a Mercury-badged Focus, which makes considerable sense, as this one model could almost double Mercury sales. We can’t imagine a hatchback Mercury, but a version of the Focus sedan is most certainly a possibility.

We expect the model could arrive as early as the LA Auto Show at the end of this year.

[Source: Automobile]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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