Report: Toyota Chief Apologizes for Recall Issue Then Hops Into an Audi

Dennis Chung
by Dennis Chung

Your company is going through a PR nightmare with nine million vehicles being recalled, worldwide. The government is investigating whether the issue is worse than you claim. Apple co-founder Steve Wozniak is on your tail. Consumer confidence in your product is waning. What do you do if you’re Toyota President and CEO Akio Toyoda?

Offer a public apology.

What don’t you do?

Be seen leaving in an Audi.

But that’s what happened after Toyoda apologized to his customers in an interview at the World Economic Forum in Davos, Switzerland.

To be fair, it’s unlikely Toyoda arranged to be picked up by the black Audi in Davos. Audi is the official vehicle supplier for the World Economic Forum, so every executive at the event would likely have been chauffeured in an Audi.

But still, Toyota just can’t seem to catch a break lately.

[Source: ABCNews]

Dennis Chung
Dennis Chung

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  • P. Redlin P. Redlin on Feb 09, 2010

    That's not an Audi and it's not black. It's a Lexus (manufactured by Toyota) and it's blue.

  • R. Lancy R. Lancy on Feb 11, 2010

    We have Mr.Smarty Pants up in here....Please read the whole article before trying to post!