Mitsubishi Outlander Sport to Debut at NY Auto Show
Next week Mitsubishi will launch a new compact crossover in North America called the Outlander Sport. Already unveiled in Japan (as the RVR) and in Europe at the Geneva Auto Show (as the ASX), the new crossover gets yet another name for North America. We have to wonder what the marketing folks at Mitsu are thinking with all these different names, and why they would want to confuse customers with the Outlander Sport name – considering Mitsubishi already sells the Outlander and the Outlander GT (which are completely different models).
In Europe, the Outlander Sport/ASX comes with either a 150-hp 1.8-liter turbo-diesel engine (the first with variable valve timing), and a 116-hp 1.6-liter gasoline engine. We expect, however, that in North America it will be offered with the company’s 168-hp, 2.4-liter 4-cylinder.
We won’t know for sure until next week and we’ll be sure to spill all the goods once we get them, with live coverage of the 2010 New York Auto Show starting March 31st.
GALLERY: Mitsubishi ASX Debut in Geneva
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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