Volvo is following a trend by European automakers to bring their products further down market, with plans to introduce a new compact crossover based on the C30 hatchback. Likely to be called the XC30, this would be the fourth SUV/Crossover in the company’s lineup and slot in underneath the new XC60 model.
According to a report by CarsGuide, Volvo’s man in charge of corporate strategy, Lex Kerssemakers, commented that an expansion of the XC line was in order considering the core of Volvo’s business lies in the V and XC models. Kerssemakers then went on to say that with the proliferation of larger crossovers within the brand, the logical step would be to look down-market. Downsizing for Volvo is likely to stop there, however, says Kerssemakers, with no plans to take on the city car market with a competitor to Audi’s new A1.
The new XC30 model would compete with BMW’s upcoming X1 model and the rumored Audi Q3. It’s also likely that when the next generation of C30 models debuts, Volvo will offer a five-door version as well as the current 3-door. Volvo chose to go with a three-door because of the style, but now admits that with the five-door portion of the hatchback marketing being the largest area, the Swedish automaker will look to compete more readily by expanding its C30 product offerings.