Report: Toyota FT-86 to Cost More Than Originally Planned
Toyota‘s highly anticipated FT-86 sports car might not be as affordable as company representatives initially expected. According to a report by AutoCar, development costs for the 4-cylinder sports car are likely to drive up its MSRP – taking away part of the little coupe’s appeal.
When the it was originally shown in Tokyo a company representative told AutoCar that they were aiming for an entry-level price of £13,000 (roughly $20,000). Now the FT could be as much as £15,000 (or $23,000). Apparently much of the cost increase is due to making the car’s Subaru-sourced boxer engine more fuel efficient.
No doubt related to the increased price, Toyota will now also reportedly market the FT-86 to older buyers than originally planned. Initially the FT-86 was to be targeted at 30-year-olds but market research on Toyota’s part has shown that this demographic wasn’t as interested in the vehicle as first though. Instead, Toyota will now look to the 40-year-old group to make up the bulk of sales.
Funny, and we thought a $20,000 sport coupe would be ideal for the 20 to 30 crowd.
GALLERY: Toyota FT-86
[Source: AutoCar]
Find out more Toyota FT-86 info at FT86Talk.com
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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fuel effecient.....save u $3000 over the long run?
I'm positive you could haggle with your Toyota dealership to give you the car for well under $23,000. If MSRP is near $25,000, the invoice will be near $22,000. And since Toyota is a volume seller (my Toyota dealership has a huge parking structure filled with cars they need to sell) you could easily get the car for $1,000 or $2,000 under the invoice = near $21,000. Plus tax, registration (and whatever else), the final price would be near $23,000 (including EVERYTHING). Good deal, to me. I'd buy a few of them in a heartbeat ;)