Report: Women Make Up 20 Percent Of Ferrari Sales In China
Women in China buy four times as many Ferraris as women in North America, thanks in part to newfound prosperity and a glut of female entrepreneurship.
Of the 220 Ferrari cars sold last year in China, 44 were bought by women. In an interview with GoAuto, Ferrari CEO Amadeo Felisa stressed the importance of the Asia-Pacific market. “We don’t see big possibilities (to increase sales) in Europe and we don’t see big possibilities in the U.S.,” he said “But for sure we have not exploited the potential we have in Asia-Pacific as well as the Middle East and East Europe.”
Felisa also stressed that Ferrari would adapt their production to meet the needs of the Chinese market, but it would not oversupply the market with cars. Ferrari spokesman Antonio Ghini once said that “…we will produce one less car than the market demands”, and this maxim has unquestionably helped Ferrari maintain its mystique and cachet among the uber-wealthy of the world.
[Source: AutoGo]
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