Audi and Xbox Hosting 2nd AXF-24 Challenge; Virtual Winner Gets Real World R8 Experience

Last year Audi of America teamed up with Xbox and Turn 10 for their first AXF-24 Challenge which featured a Forza Motorsport 3 racing experience at the Audi Forum New York City. They make another return this year for a four-hour segment during the 24 Hours of Le Mans.

It’s a great partnership between two very different brands, giving virtual racers an opportunity to compete while the live race is going on. The qualifying competition is ongoing on Xbox LIVE where racers compete for the fastest lap times on the Circuit de la Sarthe, the track which the 24 Hours of Le Mans takes place. Each racer must compete in the Audi Sport Team Joest R15 TDI in order to qualify.

The fastest three drivers are then invited to attend the event on June 12th where they will race live for four hours during the live event. The top virtual racer nets themselves a one-day Audi R8 sports car experience package in Sonoma, CA.

The event is also open to the public to anyone near the Audi Forum New York City. There will be a live feed of the 24 Hours of Le Mans race, playable Forza Motorsport 3 kiosks, catered food, open bar (we’re not promoting driving drunk, even virtually!) and prizes and souvenirs at the door. Make sure to check the official press release for an RSVP email. We’re sure it’s limited.

Official press release available after the break.

PRESS RELEASE

HERNDON, Va., May 28, 2010 – In celebration of the annual 24 Hours of Le Mans race in France, Audi of America and Xbox/Turn 10 will again join forces to host the 2nd Annual AXF-24 Challenge, a four-hour Xbox LIVE Forza Motorsport 3 racing experience at the Audi Forum New York City on June 12, 2010 between 1 pm and 5 pm.

The first leg of AXF-24 Challenge opened with North American players on Xbox Live competing for the fastest lap times on the 24 Hours of Le Mans track: the Circuit de la Sarthe, while piloting the 2009 Audi #2 Audi Sport Team Joest R15 TDI. The three fastest drivers will be invited to compete in the AXF-24 Challenge on June 12th in New York City, which takes place while the real race takes place in France.

The 24 Hours of Le Mans endurance race is held in Le Mans, France, on an 8.5-mile track made up mostly of public roads. It is considered one of the top three races in the world, along with the Formula One Monaco Grand Prix and the Indianapolis 500. This year will bring the 78th running of the 24 Hours of Le Mans race, which began in 1923 but was canceled for nine years during World War II. Audi has won eight of the last 10 years at Le Mans.

The top prize for the winning AXF-24 competitor will be a 1-day R8 Audi sports car experience package in Sonoma, CA.

Audi, Xbox and motorsports fans planning to be in the New York City / Tri-State region on June 12th are invited to come to the Audi Forum New York City to watch the competition unfold and enjoy:

– Live feed of the 24 Hours of Le Mans race
– Playable Forza Motorsport 3 kiosks
– A chance to explore the Audi Forum New York City
– Catered food and open bar
– Prizes and souvenirs at the door

Guests should register by e-mailing Christine.Campbell@Audi.com.

AUDI FORUM NEW YORK CITY INFORMATION
250 Park Ave. (47th St & Park Ave.)
New York, NY 10017
United States of America
Office +1 212 370 AUDI (2834)