Chrysler Models To Be Re-Badged As Lancias In Europe
Fulvia. Delta Integrale. Beta Montecarlo. There are some of the storied nameplates a car enthusiast normally associates with the Lancia brand. Now those models will be joined by some less illustrious names, like the Sebring and PT Cruiser if Fiat’s newest scheme comes to fruition.
The parent company of Chrysler is hoping to re-badge those vehicles as Lancias in Continental Europe, something we’re not too sure about. Will anyone who ever bought the other-worldly Thesis be truly satisfied with a 300C, let alone a Sebring? We doubt it, and it’s hard to see why Fiat would want to mess with an established brand like Lancia. Perhaps the new slate of product will be good enough to sell in Lancia showrooms, but the current line-up is distinctly America, with their big displacement engines, hefty dimensions and not-quite-there quality – but then again, nobody ever said the Italians built good cars, just that they engineered them properly.
[Source: World Car Fans]
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