MINI Re-Challenges Porsche to Road Atlanta Race: Puts Justin Bieber Tickets on the Line

Colum Wood
by Colum Wood

Exploiting social media for all it’s worth, MINI isn’t about to let up on its David vs Golliath challenge. As we’re sure you recall, MINI recently challenged Porsche to a race at Road Atlanta. Porsche subsequently declined, trading MINI’s fun jabs for biting disdain of the fun British brand. (Funny, we always thought German’s were known for there sense of humor).

Now MINI USA boss Jim McDowell is back, using Facebook and YouTube to once again coax Porsche to a race, offering better prizes than before to the winner – including a pair of Justin Bieber tickets.

We’re all but certain Porsche will once again decline, but it doesn’t really matter. Either way, MINI is coming out of this on top, with tons of publicity and lots of laughs. And even if Porsche accepted and MINI lost, it would still be a positive for MINI, just that Porsche would even acknowledge that MINI is a competitor.

It’s for that exact reason that we can’t ever seen Porsche accepting. In fact, we can already predict the response will have something to do with Porsche’s recent class win at Le Mans.

See the video after the jump:

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Chad Chad on Jun 15, 2010

    When Porsche refuses, MINI should do the proper thing...go out and buy a Porsche, hire a driver for the day, and run their own race. I recommend The Stig as the driver.